Kevin Richardson Reveals the Secret to Backstreet Boys’ Longevity


Along with creating so many chart-topping hits and having loyal followers, Kevin praised the group for caring about their craft.

“The 5 of us, we did not get right here by likelihood, we did not get right here by luck. We labored actually laborious,” the musician shared. “We care about what we do and we put quite a lot of time, thought, effort, coronary heart and soul into what we do.”

It is a mindset that goes past their music, as Kevin defined why they determined to companion with MeUndies on a bigger than life vacation assortment.

“Earlier than we agreed to something, we wanted a pattern and we have to do our homework, analysis the corporate and work out what they’re about,” Kevin mentioned. “They usually’re all about consolation, self-expression they usually’re environmentally accountable. To me, that is an enormous factor.”

The road, which options quite a lot of underwear, pajamas, loungewear and pet equipment, is simply one other signal that factors to their success. Plus, it helps that the Backstreet Boys know a factor or two about trend.

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