CEO Of Spotify Says Firm Is Contemplating Growing Subscription Costs In 2023


Spotify could have exceeded its income purpose for the 12 months and elevated subscribers, however there could also be a worth hike in 2023.

In a dialog with the Wall Road Journal, Spotify Chief Govt Daniel Ek stated rising costs within the U.S. “is likely one of the issues we want to do, and it’s one thing we’ll [consider] with our label companions. I be ok with this upcoming 12 months, and what it means about pricing for our service.”

The rise comes after different streaming providers– Apple and YouTube–introduced a pricing improve for his or her platforms. Apple is rising its costs by $1 to $10.99 per thirty days. YouTube is elevating its worth of their Premium Household Plan from $17.99 to $22.99

EK additionally spoke about competitors is appropriate for his or her firm.

When our rivals are elevating their costs, that’s actually good for us,” stated founder-CEO Daniel Ek on a convention name following its newest monetary report. He stated that Spotify has the bottom churn amongst its friends and provides “an ideal buyer worth proposition.”

Netflix Value Improve

As you understand, Netflix additionally elevated their costs in January.

The U.S., the subscription worth for the usual plan will increase to $15.49, the essential plan rises to $9.99 and the premium plan is now $19.99. A Netflix spokesperson spoke concerning the newest worth will increase.


“We perceive individuals have extra leisure decisions than ever and we’re dedicated to delivering a fair higher expertise for our members. We’re updating our costs in order that we are able to proceed to supply all kinds of high quality leisure choices. As all the time we provide a spread of plans so members can decide a worth that works for his or her finances,” they stated.

Roomies, what do you consider this?

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